Demand generation programs are to “help your organization reach new markets, promote new product features, build consumer buzz, generate PR and re-engage existing customers.” Demand generation “is more than just a branding concept or early funnel marketing tactic. Demand generation programs are touch points throughout the conversion optimization and sales cycles.”
Content Qualified Leads - CQL
78 % consumers believe that organizations providing custom content are interested in building good relationships- TMG
Conversion rates are nearly 6x higher for content marketing adopters than n non-adopters (2.9% vs 0.5%). (Source: Aberdeen)
It is a different thing to target a potential prospect, but have you thought about engaging your ideal profile audience and connecting with the customers who eager to hear from you? Curated content converts potential buyers to qualified buyers. Targeted content has been proven not only to be highly engaging but also deliver value to the users and drive marketing ROI. We provide practical direction for your curated content to align your marketing endeavors to your business goals.
CQL’s aid marketers to support each part of the sales funnel with exclusive stage specific content and to qualify, nurture and convert leads into buyers.
Nurture Ready Leads- NRL
67% of B2B marketers say they see at least a 10% increase in sales opportunities through lead nurturing, with 15% seeing opportunities increase by 30% or more. (DemandGen Report, 2014)
According to Gartner Research, lead nurturing can potentially save 80% of your direct mail budget and bring a 10% or greater increase in revenue over 6-9 months.
Lead nurturing essentially helps your buyer get to know your business. Think of it as the dating period where two people get to know each other before getting married. It also enables you to educate, inform and build trust with your leads and move them from the top of the buyer’s funnel (when they are not quite ready to buy) into the lower part of the funnel (when they are ready to buy).
Sales Ready Leads - SRL
Sales-ready leads are individuals who are affiliated with qualified prospects&can make or influence the decision to purchase your product or service, and are sufficiently interested in exploring solutions to engage in a meaningful sales dialog with a sales rep.
A prospective customer that has been researched and vetted — first by an organization’s marketing department and then by its sales team – and is deemed ready for the next stage in the sales process. Essentially, this is someone who has come to you either by organic means or outreach and has expressed interest in your products to some degree.
After they have expressed enough interest, they are shown to the sales team who then vets the lead further to gauge the lead’s sales readiness.